Pioneering a new frontier in sports media, entrepreneurs Ben Nichols and Felix Grönqvist have launched Cage 91 Co. with a mission: to tell the stories of the padel industry’s most trailblazing characters, ventures and events while also providing valuable insights.
Monday 9th September, 2024, London, UK: The world’s first multimedia company dedicated to telling the story of the New Padel World has launched today, with entrepreneurs, Ben Nichols and Felix Grönqvist behind the innovative new company.
Cage 91 Co. has been curated by British sports communications professional Ben Nichols alongside Swede Felix Grönqvist, who bring vast experience in the fields of Business Development, Communications, International Relations and Journalism.
Amidst the rising popularity of Padel and its global recognition, Cage 91 Co. aims to be a leading sports platform dedicated to narrating the journey of the New Padel World - spotlighting the emerging nations and regions joining the sport.
Through engaging content that seeks to educate, entertain, and brings a community closer to this buccaneering sport, Cage 91 Co. will aim to celebrate the independent spirit and culture of Padel. The new media site will highlight the frontrunners shaping the sport today and help you forge your own picture of padel’s distinct identity.
By telling the tales of the padel world's pioneers - the entrepreneurs, investors, court builders, coaches, real estate moguls, retailers and players shaping the identity of this distinct, maverick sport - the company aims to excite, inspire and unite the community through a combination of human interest features, news, insightful analysis, spotlights on emerging padel economies and practical tips.
Cage 91 Co.’s two founders, Nichols and Grönqvist said: “We are hugely excited to be launching Cage 91 to tell the ever-evolving story of this unique sport. It is something that we truly believe will be a great addition to the sport industry, helping to build the community and buzz around the game in emerging markets.
“We have worked hard behind the scenes to build an accessible and comprehensive site that presents the sport how it should be presented: through the eyes of the people of padel, wherever they may be from and whatever their background may be. And, most of all, with a strong independent spirit at its heart. We are here to help grow the sport.”
“The quick-fix sound bite so common in today’s media world will give way to meaningful, in depth, personality-led stories that narrate the story of this maverick sport”, added the two Founders. “We’re only as good as the people that we bring into the Cage 91 Co. community, so, if you have a thirst for impactful storytelling, we encourage you to get in touch and help us shape this sport's story, ” they added.
Cage 91 Co. will include everything from personality-focussed features on pioneers shaping the industry, to emerging trends on where padel is hottest, to the backgrounds of venture capitalists eyeing opportunities, to an in-depth look at the world’s most exclusive Pro-Ams.
ENDS
About Cage 91 Co.
Founded in September 2024, Cage 91 Co. is the first media company dedicated to the New Padel World – the emerging nations and regions now joining the padel party. Cage 91 Co.’s mission is to be one of the world’s premier global sports platforms, renowned for telling the story of the emerging padel economies through padel’s pioneers - the entrepreneurs, investors, court builders, coaches, real estate moguls, retailers and players shaping the identity of this distinct, maverick sport. From human interest features, news, insightful analysis, spotlights on emerging padel markets, or practical tips for those working in this fast-growing industry, we aim to excite, inspire and unite a community.
Contact
Email: hello@cage91.com
Website: cage91.com