Adidas to become the new official racket of the Hexagon Cup

Madrid, September 10th, 2024 – The Hexagon Cup, the revolutionary padel tournament which aims to transform the 20 x 10 sport, has joined forces with global brand leader adidas, which will become the official racket and bag sponsor for the second edition of the competition which will take place at the Madrid Arena from January 29th to February 2nd, 2025.

Furthermore, the brand will have a strong presence during the tournament and throughout promotional activities to be held in the weeks leading up to the event, such as the padel court and fan zone that Hexagon Cup will host in Plaza Felipe II from September 15th to 22nd.

After the resounding success of the tournament in its first year, adidas and Hexagon have joined forces to ensure the event continues to grow and to further revolutionize the 20 x 10 sport. All For Padel, an innovative company with over a decade of experience in the padel sector, has top players in ranks such as Martita Ortega, Alex Ruiz, Pol Hernández, David Gala, and Seba Nerone as coach, all of whom will be present at the Hexagon Cup.

"It's fantastic news for Hexagon Cup to partner with a world-class brand like adidas for the tournament's second edition. We are proud to have the best partners in the industry, and adidas brings an unparalleled global vision for the sport. It is a brand that knows the most significant sports competitions worldwide," said Astrid Thams, Commercial Managing Director of Hexagon Cup. "This partnership strengthens one of our main goals and helps us continue to grow, all the while adhering to the highest standards in world sports," she added.

The General Director of All For Padel, the company that holds the global license for adidas padel, José Luis Sicre, emphasized: “We are proud to support Hexagon in its second year and contribute to taking padel to the next level."

Sergio Lewin, Operations and Sporting Managing Director of Hexagon Cup, stressed: "An event of this category requires top-level collaborations, and there is no doubt that adidas rackets are industry leaders."

Martita Ortega added: "I am proud to continue making history with Hexagon Cup as we look forward to this second edition and to see how this team format continues to be so well received. I believe it’s a highly enriching format for the sport, and I’m delighted to be able to participate alongside my teammates for another year."

All For Padel is a Spanish company with the exclusive global license to develop and market adidas padel, pickleball, and beach tennis products since 2013. Specialising in the manufacturing of rackets, bags, and accessories, All For Padel is a leader in the innovation and global expansion of these sports, combining advanced technology with the quality and prestige of the Adidas brand.

Hexagon Cup is the event that has revolutionised the world of padel. After its first edition in January 2024, Hexagon was born under the motto "For the Fans. For the Players. For the Game" and offers a unique sporting and entertainment experience. Following the great success in 2024, it will hold its second edition at the Madrid Arena from January 29th to February 2nd, 2025.

The tournament presents an innovative team format where the world’s best male, female, and Next Gen professional players join forces to compete in teams led by renowned figures such as Eva Longoria (USA), Rafa Nadal Academy (Spain), Andy Murray (UK), Robert Lewandowski (Poland), Carlos Lopez-Lay (Puerto Rico), and others. The event is complemented by a range of experiences surrounding the competition, on par with other major global sporting events.

Nira Juanco: Communications department

as@hexagoncup.com I +34 660536772

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