The renowned racquet sports brand becomes a premium partner for the Official Footwear and Sport apparel category of the tournament.
Madrid, 12th September 2024: Hexagon Cup and Babolat join forces for the second edition of this revolutionary padel tournament, to be held at Madrid Arena from January 29 to February 2, 2025. Babolat becomes the Official Footwear and Sport apparel of the competition, providing all sports-related apparel: from footwear and clothing to accessories.
Babolat will have a strong presence during the tournament in all promotional activities held in the weeks leading up to the event, including the padel court that the Hexagon Cup organization will set up at Plaza Felipe II from September 15 to 22.
With this agreement, Babolat chooses to go further and partner with Hexagon Cup to continue growing the event and offering the best team-based padel show in the world.
BABOLAT, A PIONEER IN PADEL AT ALL LEVELS
This partnership is further proof of Babolat's commitment to padel and the brand’s importance in the exponential growth of the sport worldwide, now played in over 100 countries with more than 20 million players.
Babolat has been a major player in the development of the padel industry for over 20 years. The brand created its first padel racquet in 2001 and launched the first 100% padel shoe in 2019, an innovation in partnership with Michelin that has won multiple awards, including "Padel Shoe of the Year." In 2023, Babolat also designed the first racquet specifically for women (50% of players in Spain are women), enriching its already extensive women’s footwear range.
With the broadest and most accessible offerings on the market, catering to the needs of recreational players and top professionals alike, Babolat provides an optimized and complete padel experience, always aiming for pleasure and well-being.
"Babolat is a global reference, and together, we aim to take padel and this event to a new level. It is an honor for us to have sealed this partnership, and we are confident that together, we will achieve our goal of continuing to revolutionize world padel," said Astrid Thams, Commercial Managing Director of the competition.
“At Babolat, we believe in Hexagon because it perfectly represents our holistic vision of padel, turning it into an experience that goes beyond the courts, connecting people in an environment where sport and community come together. Hexagon is fully aligned with our conception of padel as a lifestyle that combines socialization, fun, inclusion, and competition,” stated Jose Luis Sanz, Business Leader Padel Babolat.
“We want this tournament to continue revolutionizing the world of padel, and for that, it is essential to continue aligning ourselves with the best. We are thrilled to have Babolat in the tournament, bringing the strength of a major brand in our sport," reflected Sergio Lewin, Operations and Sporting Managing Director of Hexagon Cup.
About Babolat
A pioneer of innovation, Babolat invented tennis strings in 1875, the same year tennis rules were established. Babolat is the oldest international company specializing in tennis with great champions such as René Lacoste (FRA), Suzanne Lenglen (FRA), and Björn Borg (SWE) playing with VS strings. Babolat launched its first line of racquets in 1994 and won its first grand slam in 1998 at Roland Garros with Carlos Moya (SP), the first of many. Family-run for five generations, Babolat is an innovative brand providing a complete range of equipment for all lovers of tennis, badminton, and padel including racquets, strings, footwear, apparel, balls and shuttles, bags, and accessories. Babolat officially equips more than 500 professional athletes in the world including in tennis: Rafael Nadal (ESP), Carlos Alcaraz (ESP), and Juan Lebron (ESP, padel world number 1 in 2019, 2020, 2021, 2022). Babolat is present in 20,000 clubs in 150 countries around the world including 10 subsidiaries (USA, Japan, France, Italy, Spain, UK, Germany, Austria, Belgium, and China). Babolat is proud of its exclusive partnerships with great international brands such as Wimbledon, Club Med, Lamborghini and Michelin.
About Hexagon Cup
Hexagon Cup is the event that has revolutionized global padel. Following its first edition in January 2024, Hexagon was born under the motto “For the Fans. For the Players. For the Game,” offering a unique experience in both sports and entertainment. After the great success of 2024, its second edition will be held at Madrid Arena from January 29 to February 2, 2025. The tournament features an innovative team format where the world’s top professional players, divided into men’s, women’s, and Next Gen categories, join forces to compete in teams led by prominent figures such as Eva Longoria (USA), Rafa Nadal Academy (Spain), Andy Murray (UK), Robert Lewandowski (Poland), Carlos Lopez-Lay (Puerto Rico), among others. The proposal is completed with a range of experiences surrounding the competition, at the level of major global sporting events.
Material audiovisual: https://we.tl/t-GeeSpOyi7l
Media contacts BABOLAT:
Mariona Julià - mariona@secretoavocesagency.com
Shirley Ribeiro – shirley@zrcommunication.com
Media contacts HEXAGON CUP:
Nira Juanco: Communications department
nj@hexagon.cup I +34 608688738
Alba Saiz: Head of Communications
as@hexagoncup.com I +34 660536772
Manu Arenas: Press Officer
ma@hexagoncup.com I +34 676258409