Soul Padel Announces Partnership with Applied Nutrition, UK’s Largest Listed Sports Nutrition Specialist

Stockport, UK, October 28th 2024 – Soul Padel is excited to announce its partnership with Applied Nutrition, which last week completed its IPO for £350 million, making it the UK’s only listed sports nutrition specialist and the largest in its sector. This significant milestone solidifies Applied Nutrition’s position as a leader in the sports nutrition industry, and a brand that has identified the huge potential of the fast-growing racket sport.

As Soul Padel’s official hydration and nutrition partner, Applied Nutrition will provide top-tier products designed to support the performance and well-being of players across the UK. This partnership is crucial in Soul Padel’s mission to make the sport accessible and inclusive for everyone.

Mark Hewlett, Founder of Soul Padel, commented: "We are delighted to be partnering with Tom and the team at Applied Nutrition. As two local businesses with our origins in the North West, we are aligned on our mission to improve access to sport and create a healthier nation. Soul Padel has ambitious growth plans, and having the support of Applied Nutrition as our hydration and nutrition partner is extremely encouraging. Padel's growth will continue in the UK, and more and more people can now benefit from appropriate products to support their game and boost their overall health and wellbeing."

Tom Ryder, CEO of Applied Nutrition, added: "We are thrilled to announce our partnership with Soul Padel, bringing our hydration and nutrition expertise to the fast-growing padel community. As an emerging sport, padel presents an exciting new market for Applied Nutrition, and we’ve been impressed by Soul Padel’s ambitious growth plans and commitment to the sport’s long-term success in both the UK and Australia. While we have more developments to share soon, we are eager to embark on this exciting collaboration."

The collaboration will also focus on supporting Soul Padel’s efforts within the educational sector, including partnerships with universities and schools with further details of Soul Padel’s move into higher education to be released soon. By providing access to high-quality hydration and nutrition, the partnership aims to enhance both performance and health, ensuring padel remains a sport for everyone.

Mark Hewlett - Founder & CEO
mark@soulpadel.co.uk
+4407961310078

Soul Padel was founded on the vision to welcome everyone to court to meet, play and connect. Mark, Paul and the entire Soul Padel board are creating accessible and affordable places to socialise, play padel, and make lasting connections. Soul Padel continues to expand its efforts to facilitate the sport at a grassroots level across our communities and invites all individuals to get involved, regardless of background, ethnicity, or ability.

Applied Nutrition is a global leader in sports nutrition, providing high-quality products that support performance, hydration, and recovery for athletes and fitness enthusiasts across all levels. Available in more than 60 countries, Applied Nutrition’s products are trusted by professional athletes, including those in Premiership Football and UFC. All products are designed, formulated, and manufactured at their state-of-the-art facility in the UK, with strict quality standards.