InvestTrek Capital Launches with Innovative Emerging Sports Investment Funds

Orange County, California, November 11, 2024 – InvestTrek Capital - a new investment firm focused on delivering outstanding results through early mover investing, launches two funds focused on the intersection of commercial real estate and emerging sports.

InvestTrek provides capital to operating companies and invests in underlying commercial real estate. The firm identifies opportunities in emerging consumer sports, such as padel and pickleball, with a steep growth curve and the prospect of significant returns.

Co-founded by Alan Flatt, recognized as an early leader in the fast-growing US Padel industry, InvestTrek brings decades of experience in corporate real estate, finance, and executive leadership. InvestTrek delivers forward-thinking investment solutions with an emphasis on sustainable development.

A Timely Vision for Wellness and Sustainability
At InvestTrek, the mission is clear: ‘Investing with care. Knowing what’s next.’ InvestTrek is committed to supporting a cultural movement that aligns physical fitness with social experiences. Americans seek efficient fitness opportunities that integrate seamlessly into their lives.

"We believe in taking care of people through fitness and wellness, while taking care of the planet through sustainable development and practices. Our investments reflect that commitment," said Alan Flatt, Founder and CEO of InvestTrek Capital.

The firm provides venture capital to early-stage emerging sports and fitness enterprises that demonstrate strong brand appeal, scalability, and measurable growth metrics. Within commercial real estate, InvestTrek targets underutilized assets in high-growth, supply-constrained markets, pairing them with best-in-class tenants from the sports and fitness industries.

Alan Flatt, a business executive with decades of experience at major financial institutions, including Bank of America Merrill Lynch and Wells Fargo, co-founded InvestTrek Capital in 2023 to merge his passion for building businesses with his commitment to sustainability. Flatt established himself as a prominent first mover in US padel by leading an investment group who invested in six emerging padel businesses including the first padel club in New York City and a professional team.

"Racquet sports are experiencing tremendous growth in the US, and padel is in the early stage of what we believe will be a major boom. Padel is the fastest growing racquet sport in the world, and could rival pickleball and tennis for popularity in the US in years to come.”

“Our focus extends beyond US Padel opportunities to building an investment platform that supports the overall growth of emerging sports and fitness sectors," added Flatt.

InvestTrek is uniquely positioned as an insider in the sports and fitness investment landscape. The firm supports emerging businesses and the entrepreneurs who drive them by serving as connectors and strategic partners to foster sustainable growth.

By focusing on both people and planet, InvestTrek is setting the standard for investment strategies that deliver results while prioritizing wellness and sustainability. The firm leverages its extensive network and deep industry knowledge to generate returns for its investors.

InvestTrek Capital is a purpose-driven investment firm specializing in commercial real estate and venture capital opportunities in the sports, fitness, and wellness sectors. The company is focused on high-growth markets in the US, with a particular emphasis on emerging racquet sports such as padel. InvestTrek is committed to sustainability, aligning its investments with entrepreneurs who share a passion for innovative and eco-conscious solutions.

Visit - InvestTrek.com

Hans Helmers, Co-Founder and Partner
hans@investtrek.com