ITV Extends Partnership with the Hexagon Cup to Broadcast the 2025 Tournament in the UK

22 January 2025, London, UK: The Hexagon Cup has today announced the exciting renewal of its partnership with ITV as broadcasting rights holder for the second edition of the innovative padel tournament, ensuring fans across the UK can enjoy free-to-air extensive coverage of the tournament’s second edition, taking place from 29 January to 2 February 2025, in Madrid.

ITV made history last year when it became an official rights holder of the Hexagon Cup, as it marked the first time ever that professional padel had been aired on a mainstream television channel in the UK. For the upcoming and eagerly awaited second edition of Hexagon Cup, viewers in the UK will be able to once again enjoy coverage of world class padel, a sport now capturing the hearts and minds of millions globally.

ITVX will live stream all Saturday 1st February and Sunday 2nd February matches. Access to watch via ITVX is completely free with a registered ITV account. In addition, ITV4 will air post-event highlights, showcasing the most exciting moments from the world’s leading professional padel team competition. This highlights ITV’s commitment to developing the viewership of padel in the UK alongside its growing status as a mass participation sport.

The Hexagon Cup’s unique team-based format brings together the world’s top players across teams led by renowned personalities. The 2025 edition will feature returning teams such as AD/vantage, co-owned by Andy Murray and Anthony Joshua; ElevenEleven, led by Eva Longoria; and RL9, fronted by Robert Lewandowski. Joining them are new entrants, including Krü Padel by Taktika, supported by Sergio Agüero and Leo Messi, and 10 Padel, led by F1 driver Pierre Gasly and entrepreneur Loïc Féry.

This season’s roster of stars includes top-ranked players such as Agustín Tapia, Arturo Coello, Ari Sánchez, and Paula Josemaría, promising world-class action throughout the tournament.

Tim Godfrey, Strategic Advisor to the Hexagon Cup, commented: "ITV’s reach and reputation for top-tier sports coverage make them the ideal partner for bringing the Hexagon Cup to life for UK viewers. This renewed partnership strengthens our shared ambition to grow the sport and keep fans engaged with the action, not least in a nation that is renowned for loving its sport".

Richard Botchway, ITV Assistant Sport Commissioner, added: “We’re excited to continue our partnership with the Hexagon Cup. It’s a unique addition to our sports offering and a great way for viewers to experience the energy and excitement of padel at the highest level.”

The Hexagon Cup is the event that has revolutionised the world of padel. Under the motto “For the Fans. For the Players. For the Game”, it offers a unique sporting and entertainment experience, on par with the world’s greatest sporting events. Following the great success of 2024, the Alpine Hexagon Cup 2025 will celebrate its second edition at the Madrid Arena from 29 January to 2 February.

The tournament features an innovative team-based format, which this year expands to eight teams, bringing together the world’s top professional players. The teams are divided into men’s, women’s, and Next Gen categories and are led by global icons such as Sergio “Kun” Agüero and Leo Messi, supported by the Taktika Padel group led by Gabriel Pérez and Edu Conde (Krü Padel by Taktika); Eva Longoria, Pepe Bastón, and Dani Homedes (ElevenEleven Team); the Rafa Nadal Academy (Rafa Nadal Academy Team powered by Richard Mille); Pierre Gasly and Loïc Féry (10 Padel); Andy Murray, Anthony Joshua, Arran Yentob, and Dani Vallverdu (AD/vantage Team); Robert Lewandowski (RL9 Team); María Esteve and Carlos López-Lay (Team Bella Puerto Rico); and Hexagon Cup FANS (Hexagon Team).

This unique competition brings together the best players in the world in a revolutionary format that is set to captivate fans and elevate padel to new heights.

For more information, visit www.hexagoncup.com.

Director of Communications:

Alba Saiz Carvajal
Email: as@hexagoncup.com
Phone: +34 660536772

Manu Arenas
Email: ma@hexagoncup.com
Phone: +34 676258409

Ben Nichols
Email: bn@hexagoncup.com
Phone: +44 7555538475