Scalpers Sets the Style for the Alpine Hexagon Cup 2025 as Official Fashion Sponsor

Madrid, 22 January 2025 – The Hexagon Cup, the innovative team-based padel tournament, proudly announces Scalpers as the official clothing sponsor for the event, which will take place in Madrid from 29 January to 2 February. Scalpers, one of Spain’s leading fashion brands with international recognition, will bring its signature style and innovation to the tournament.

Hexagon Cup and Scalpers share a commitment to sporting excellence and innovation. The Spanish fashion brand, known for its pursuit of quality and authenticity, aligns perfectly with Hexagon Cup’s vision. The Hexagon Cup staff uniforms, including executive teams and event staff, will feature some of Scalpers’ most iconic lifestyle pieces. Additionally, Scalpers will host its own activation space in the fan zone at the Madrid Arena, with surprises and activities planned throughout the competition week.

"We are thrilled to welcome Scalpers to the Hexagon Cup family. Scalpers brings elegance, expertise, dynamism, and youthfulness—values that truly represent our tournament. We are excited for the competition to begin and to proudly showcase Scalpers’ stylish designs," said Astrid Thams, Commercial Managing Director of Hexagon Cup.

Francisco Gutiérrez, Managing Digital & Brand Director of Scalpers, shared his enthusiasm:
*"We are excited to sponsor the Alpine Hexagon Cup 2025. Sport and fashion share a vital connection—they are both expressions of passion, effort, and style. Padel, with its global growth and dynamic, collaborative spirit, embodies values deeply aligned with our brand: excellence, resilience, and teamwork.

This sponsorship reflects our commitment to promoting an active and healthy lifestyle while celebrating elegance and functionality in every movement—qualities that define our collections. We are proud to be part of this event and contribute to the growth of a sport that inspires people of all ages and cultures."*

Together, Hexagon Cup and Scalpers aim to deliver products that not only reflect the latest trends but also embody authenticity and originality. This synergy aligns seamlessly with a tournament that seeks to revolutionise padel with its innovative team format and ambitious vision.

The Hexagon Cup is the event that has revolutionised the world of padel. Under the motto “For the Fans. For the Players. For the Game”, it offers a unique sporting and entertainment experience on par with the world’s greatest sports events. Following its success in 2024, the Alpine Hexagon Cup 2025 will celebrate its second edition at the Madrid Arena from 29 January to 2 February 2025.

This year’s tournament features an innovative team-based format, expanding to eight teams. The world’s best professional players, divided into men’s, women’s, and Next Gen categories, will compete in teams led by global icons such as Sergio “Kun” Agüero, Leo Messi, the Taktika Padel group led by Gabriel Pérez and Edu Conde (Krü Padel by Taktika); Eva Longoria, Pepe Bastón, and Dani Homedes (ElevenEleven Team); the Rafa Nadal Academy (Rafa Nadal Academy Team powered by Richard Mille); Pierre Gasly and Loïc Féry (10 Padel); Andy Murray, Anthony Joshua, Arran Yentob, and Dani Vallverdu (AD/vantage Team); Robert Lewandowski (RL9 Team); María Esteve and Carlos López-Lay (Team Bella Puerto Rico); and Hexagon Cup FANS (Hexagon Team).

Founded as a men’s fashion brand, Scalpers has grown into one of Spain’s leading fashion retailers with a strong international reputation. Since launching its children’s collection in 2012, its women’s line in 2018, and its girls’ range in 2019, Scalpers now operates over 300 physical stores worldwide and employs more than 1,400 people.

Scalpers’ online store operates globally, with the digital channel accounting for 25% of its sales. The brand boasts a loyal customer base of 800,000 users and sells approximately 4.5 million garments annually.

For more information, visit scalpers.com.

Get your tickets now to witness this incredible event! Visit www.hexagoncup.com for more details.

Director of Communications:

Alba Saiz Carvajal
Email: as@hexagoncup.com
Phone: +34 660536772

Manu Arenas
Email: ma@hexagoncup.com
Phone: +34 676258409

Head of International Communications: 

Ben Nichols
Email: bn@hexagoncup.com
Phone: +44 7555538475