NH HOTELS & RESORTS CONTINUES ITS SUPPORT FOR PADEL AS A SPONSOR OF THE ALPINE HEXAGON CUP 2025

The hotel brand reinforces its commitment to the sport, wellbeing, and excellence in hospitality.

NH Hotels & Resorts, the exclusive hotel partner of the competition, will be the official accommodation provider for the world’s top padel players in Madrid.

Madrid, January 22, 2025 – NH Hotels & Resorts has been announced as an official sponsor of the second edition of the Alpine Hexagon Cup 2025. During the tournament, which will take place from 29 January to 2 February at the Madrid Arena, the hotel brand will serve as the exclusive hotel partner and official accommodation provider for the world’s best padel players.

This sponsorship reaffirms NH Hotels & Resorts’ commitment to padel, a sport in which it is already actively involved through other competitions, such as the national Women Padel Oysho circuit. The brand’s excellence in hospitality aims to deliver unique and memorable experiences for both players and fans alike.

The Alpine Hexagon Cup 2025 brings together the world’s top padel players, led by international owners, to compete in eight teams for the largest prize pool in the sport’s history. Over the five days of competition, attendees will enjoy an elite sporting experience combined with exclusive activities.

"It is an honour for us to be part of the second edition of the Alpine Hexagon Cup 2025. This is an event that stands out internationally, not only for its sporting excellence but also for its ability to connect people from all over the world through their passion for padel," said Hugo Rovira, Managing Director of Minor Hotels Europe and Americas in Southern Europe and the United States.

Astrid Thams, Commercial Managing Director of Hexagon Cup, added:
"The partnership with NH Hotels & Resorts is an important step in elevating the Alpine Hexagon Cup 2025 to the next level. Their global presence and expertise in providing exceptional services will help us create an unparalleled experience for both the athletes and attendees."

The Alpine Hexagon Cup 2025 introduces an innovative team-based format, featuring eight teams this year. The world’s top professional players, divided into men’s, women’s, and Next Gen female categories, will compete for the title. Stars such as Arturo Coello, Agustín Tapia, Ari Sánchez, and Paula Josemaría are among the players participating in this year’s tournament.

Since 1978, NH Hotels & Resorts has been delivering trusted hospitality to business and leisure travellers, meeting their expectations and anticipating their needs. With over 230 hotels and resorts in well-connected destinations across Europe and the Americas, the brand is now expanding its presence to other regions. NH offers its guests exceptional value for money, smart services, and all the amenities needed to work, relax, or enjoy their stay, ensuring every experience is a pleasure.

NH Hotels & Resorts is part of the global hotel group Minor Hotels and a member of the loyalty programme GHA DISCOVERY.

For more information, visit nh-hotels.com and connect with NH Hotels & Resorts on Facebook, Instagram, and YouTube.

Minor Hotels is a global hotel group operating more than 550 hotels, resorts, and residences in 57 countries, with a vision to create a more passionate and interconnected world. As an owner, operator, and investor in hotels, Minor Hotels meets the needs and desires of today’s global travellers with a diverse portfolio of eight hotel brands (Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks, and Tivoli) and related businesses.

Minor Hotels is rapidly accelerating its global growth ambitions, with plans to add more than 200 hotels by the end of 2026.

The group is a member of the Global Hotel Alliance (GHA), the largest alliance of independent hotel brands in the world, and participates in the GHA DISCOVERY loyalty programme. For more information, visit minorhotels.com and connect with Minor Hotels on Facebook and LinkedIn.

The Hexagon Cup is the event that has revolutionised the world of padel. Under the motto “For the Fans. For the Players. For the Game”, it offers a unique sporting and entertainment experience on par with the world’s greatest sports events. Following the great success of 2024, the Alpine Hexagon Cup 2025 will celebrate its second edition at the Madrid Arena from 29 January to 2 February 2025.

The tournament features an innovative team-based format, which this year expands to eight teams, bringing together the world’s top professional players. The teams are divided into men’s, women’s, and Next Gen categories and are led by global icons such as Sergio “Kun” Agüero, Leo Messi, the Taktika Padel group led by Gabriel Pérez and Edu Conde (Krü Padel by Taktika); Eva Longoria, Pepe Bastón, and Dani Homedes (ElevenEleven Team); the Rafa Nadal Academy (Rafa Nadal Academy Team powered by Richard Mille); Pierre Gasly and Loïc Féry (10 Padel); Andy Murray, Anthony Joshua, Arran Yentob, and Dani Vallverdu (AD/vantage Team); Robert Lewandowski (RL9 Team); María Esteve and Carlos López-Lay (Team Bella Puerto Rico); and Hexagon Cup FANS (Hexagon Team).

Don’t miss the Alpine Hexagon Cup 2025 in Madrid. Get your tickets now to be part of this spectacular event!

Director of Communications:

Alba Saiz Carvajal
Email: as@hexagoncup.com
Phone: +34 660536772

Manu Arenas
Email: ma@hexagoncup.com
Phone: +34 676258409

Head of International Communications: 

Ben Nichols
Email: bn@hexagoncup.com
Phone: +44 7555538475