Madrid, January 23, 2025 – The Hexagon Cup, the world’s most innovative padel tournament, is proud to announce the renewal of its partnership with Playtomic, the largest global community of racket sports players and clubs, as its official technology partner. This collaboration strengthens the shared commitment of both organisations to promote padel and attract amateur audiences to experience an unparalleled event.
As organisers finalise preparations for the second edition of the Alpine Hexagon Cup 2025, taking place from 29 January to 2 February at the Madrid Arena, Playtomic will play a vital role in energising the competition and bringing it closer to the global community—from amateur enthusiasts to professional players in the sport.
"Our renewal with Playtomic is a significant step in our mission to engage, inspire, and connect the padel community through the Hexagon Cup. We are delighted to have them on board for the second consecutive year," said Astrid Thams, Commercial Managing Director of Hexagon Cup.
Pablo Carro, co-founder of Playtomic, commented:
"Being part of the Hexagon Cup means connecting our global community with one of the most exciting and innovative events in padel. At Playtomic, we believe in the power of padel to bring people together. Through this collaboration, we continue to foster the growth of the sport, from amateur players to professionals."
"Being part of the Hexagon Cup means connecting our global community with one of the most exciting and innovative events in padel. At Playtomic, we believe in the power of padel to bring people together. Through this collaboration, we continue to foster the growth of the sport, from amateur players to professionals."
The Hexagon Cup celebrates padel in a revolutionary team-based format, where the world’s best players compete for the largest prize pool in the sport’s history. Each team is led by prominent celebrities such as Andy Murray (Team AD/vantage), Eva Longoria (ElevenEleven Team), Robert Lewandowski (RL9 Team), and the Rafa Nadal Academy. This year, the competition expands from six to eight teams, with the addition of partnerships including former footballer Sergio “Kun” Agüero and his partner Gabriel Pérez Krieb (Krü Padel by Taktika) and F1 driver Pierre Gasly alongside entrepreneur Loïc Féry (10 Padel).
The renewed alliance between Playtomic and the Hexagon Cup marks another milestone in the growth of the sport, making padel even more accessible to fans and players around the world.
About Hexagon Cup
The Hexagon Cup is the event that has revolutionised the world of padel. Under the motto “For the Fans. For the Players. For the Game”, it offers a unique sporting and entertainment experience on par with the world’s greatest sports events. Following the great success of 2024, the Alpine Hexagon Cup 2025 will celebrate its second edition at the Madrid Arena from 29 January to 2 February 2025.
The tournament features an innovative team-based format, which this year expands to eight teams, bringing together the world’s top professional players. The teams are divided into men’s, women’s, and Next Gen categories and are led by global icons such as Sergio “Kun” Agüero, Leo Messi, the Taktika Padel group led by Gabriel Pérez and Edu Conde (Krü Padel by Taktika); Eva Longoria, Pepe Bastón, and Dani Homedes (ElevenEleven Team); the Rafa Nadal Academy (Rafa Nadal Academy Team powered by Richard Mille); Pierre Gasly and Loïc Féry (10 Padel); Andy Murray, Anthony Joshua, Arran Yentob, and Dani Vallverdu (AD/vantage Team); Robert Lewandowski (RL9 Team); María Esteve and Carlos López-Lay (Team Bella Puerto Rico); and Hexagon Cup FANS (Hexagon Team).
Don’t miss the Alpine Hexagon Cup 2025 in Madrid. Get your tickets now to be part of this spectacular event!
About Playtomic
Playtomic is the world’s largest community for padel players and clubs. Through its app, players can search and book courts for padel, tennis, or pickleball, meet new players, find rivals, join groups, and improve their game.
Playtomic operates in 62 countries, with 6,000 partner clubs, 23,000 courts, and over 1.5 million active monthly players, serving a passionate global community of racket sports enthusiasts.
For more information, visit playtomic.io.
Contact Information
Director of Communications:
Alba Saiz Carvajal
+34 660536772
Press Officer
Manu Arenas
Email: ma@hexagoncup.com
Phone: +34 676258409
Email: ma@hexagoncup.com
Phone: +34 676258409