Press release
Babolat, a global leader in racquet sports equipment, and Playtomic, the world’s largest community of racquet sport players and clubs, are announcing a strategic global partnership aimed at accelerating the growth of padel around the world.
Madrid, 29 April: As Playtomic’s official technical partner for racquet sports equipment (padel racquets), Babolat brings its finest expertise to one of the sport’s most dynamic and fastest-growing platforms. The partnership unites Babolat’s technical excellence with Playtomic’s cutting-edge digital ecosystem, creating a powerful synergy designed to connect players and clubs like never before. Brand activations will be carried out in key markets such as Spain, Italy, France, UK, Germany, and the U.S., but the impact will be global—brought to life through physical events at the world’s best clubs and amplified digitally to ensure every player, everywhere, can be part of the experience.
Together, Babolat and Playtomic will elevate the global padel community by delivering best-in-class experiences both on and off the court. Through a series of exclusive activations, players around the world will have access to new opportunities for engagement—from gamified digital content to immersive brand experiences—designed to deepen their connection to the sport.
Among the key initiatives planned for this year are Leveling Sessions, where players can enjoy a full day of padel focused on meeting new people, having fun, certifying their playing level with professional coaches, and testing the latest Babolat racket models. In addition, the partnership will launch a groundbreaking Global Digital League—an innovative competition format open to players of all levels, anywhere in the world. Participants will be able to play wherever, whenever, and with whomever they choose, accumulating points to climb the global rankings and compete for exciting prizes, including premium sports equipment and exclusive experiences.
“Babolat has always been committed to supporting the growth and accessibility of racquet sports,” said Jose-Luis Sainz, Padel Business Leader at Babolat. “Partnering with Playtomic represents the perfect match for us: merging tradition, innovation, and community to shape the future of padel.”
“We are thrilled to partner with a brand like Babolat,” said Antonio Robert, Managing Director at Playtomic. “With 150 years of history, Babolat brings a legacy of excellence and long-term vision to the world of racket sports. By combining Babolat’s product expertise with our digital innovation and global player community, we are not only redefining how brands engage with players and clubs—we are also building an ecosystem rooted in tradition, performance, and global ambition.”
As padel continues its explosive growth, this partnership marks a major milestone—bringing together two industry leaders to empower players, energize clubs, and shape the future of the sport worldwide. It’s a perfect match.
ENDS
About Babolat
A pioneer of innovation, Babolat invented tennis strings in 1875, the same year tennis rules were established. Babolat is the oldest international company specializing in tennis with great champions such as René Lacoste (FRA), Suzanne Lenglen (FRA), and Björn Borg (SWE) playing with VS strings. Babolat launched its first line of racquets in 1994 and won its first grand slam in 1998 at Roland Garros with Carlos Moya (SP), the first of many.
Family-run for five generations, Babolat is an innovative brand providing a complete range of equipment for all lovers of tennis, badminton, and padel including racquets, strings, footwear, apparel, balls and shuttles, bags, and accessories. Babolat officially equips more than 500 professional athletes in the world including in tennis: Rafael Nadal (ESP), Carlos Alcaraz (ESP), and Juan Lebron (ESP, padel world number 1 in 2019, 2020, 2021, 2022). Babolat is present in 20,000 clubs in 150 countries around the world including 10 subsidiaries (USA, Japan, France, Italy, Spain, UK, Germany, Austria, Belgium, and China). Babolat is proud of its exclusive partnerships with great international brands such as Wimbledon, Club Med, Automobili Lamborghini and Michelin.
About Playtomic
Playtomic is the world’s largest community for racket sports clubs and players. Through its app, users can search and book courts for padel, tennis, or pickleball, connect with new players, find opponents, join groups, and improve their game.
Supporting a vibrant and active community of racket sports enthusiasts, Playtomic is now present in over 60 countries, and trusted by more than 3 million players across 6,000+ partner clubs worldwide.
Media relations Babolat:
ZR Communication - Shirley RIBEIRO – shirley@zrcommunication.com
Media Relations Playtomic:
Padel22 - Ben Nichols - ben@padel22.com