· Heineken® 0.0 and Playtomic join forces to position padel as the sport where authentic connections emerge on and off the court
· The partnership unites Heineken® 0.0’s commitment to elevating social experiences with Playtomic’s community of millions of players in 66 countries, turning every match into an opportunity to connect
· The collaboration comes to life this December with Open Matches by Heineken® 0.0 and a kick-off event in Barcelona, celebrating padel as a global sport that inspires connection beyond the court.
Madrid, November, 19. -- Heineken® 0.0 is reinforcing its commitment to elevating social experiences through a strategic alliance with Playtomic, the world’s largest global racket sports community. Together, the two brands are driving padel as the sport that is redefining the way people connect both on and off the court, establishing itself as a unique meeting point for players all over the world.
Playtomic, the leading app that connects millions of players across 66 countries, brings to this alliance a vibrant and passionate community that understands padel as much more than just a match: it is the perfect excuse to break the comfort zone, meet new people, and share authentic experiences. As a champion of socialising, Heineken® 0.0 is the ideal companion to extend those rewarding moments of connection, off the court.
“The inviting and constantly growing community that Playtomic represents is at the heart of why Heineken® 0.0 and padel are a perfect match. Heineken® 0.0 is a champion of connecting people through shared experiences and this partnership provides a seamless connection between the action on the court and the continued socialising afterwards,” said Bram Westenbrink, Chief Commercial Officer, HEINEKEN.
“Padel has become the most social sport of our era, and it is perfect for generating encounters that go beyond the court,” mentioned Antonio Robert, Playtomic Managing Director. “At Playtomic, we believe that every match is an opportunity to connect, share, and enjoy authentic moments. Together with Heineken® 0.0, we want to turn those moments into experiences that celebrate both sport and social connection.”
“Open Matches by Heineken® 0.0”: connecting communities through play
For Heineken® 0.0 and Playtomic, padel is more than a sport, it’s the perfect match between competition and connection, where authentic relationships naturally emerge both on and off the court. This partnership celebrates those “after padel” moments when the game gives way to conversation and shared experiences.
The collaboration comes to life through Open Matches by Heineken® 0.0, a tribute to Playtomic’s signature feature that brings people together through play. By joining an Open Match, players connect with others they’ve never met before, share the joy of the game, and step out of their comfort zone to experience the true social essence of padel. Each rally, each chat, and each shared Heineken® 0.0 turns the court into a space for genuine connection and community.
The official kick-off of this collaboration will take place at the Moll de Barcelona in Spain, Dec. 9 - Dec. 14, where Heineken® 0.0 and Playtomic will inaugurate a temporary padel court right in the city’s Port. This unexpected setting symbolizes how padel can be experienced anywhere in the world, turning everyday places into spaces for discovering new experiences through sport. Playtomic users will be able to book and enjoy this exclusive court through Open Matches by Heineken® 0.0, turning each game into a unique opportunity to connect with new people and share the social spirit of the sport. With this action, both brands show that padel and a Heineken® 0.0 can come together in the most surprising places, opening the door to unique connections that transcend the court.
To follow updates on how to participate in the Barcelona activities and this exciting new partnership, visit/follow: https://playtomic.com/campaigns/heineken00
About Playtomic
Playtomic is the world’s largest community for racket sports clubs and players. Through its app, users can search and book courts for padel, tennis, or pickleball, connect with new players, find opponents, join groups, and improve their game. Supporting a vibrant and active community of racket sports enthusiasts, Playtomic is now present in over 66 countries, and trusted by more than 4.7 million players across 6,000+ partner clubs worldwide.
About HEINEKEN
HEINEKEN is the world's most international brewer. It is the leading developer and marketer of premium beer and cider brands. Led by the Heineken® brand, the Group has a portfolio of more than 300 international, regional, local and specialty beers and ciders. We are committed to innovation, long-term brand investment, disciplined sales execution and focused cost management. Through "Brewing a Better World", sustainability is embedded in the business. HEINEKEN has a well-balanced geographic footprint with leadership positions in both developed and developing markets. We employ over 85,000 employees and operate breweries, malteries, cider plants and other production facilities in more than 70 countries. Heineken® N.V. and Heineken® Holding N.V. shares trade on the Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on Reuters under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken® N.V. (OTCQX: HEINY) and Heineken® Holding N.V. (OTCQX: HKHHY)