Reserve Padel becomes part of the Playtomic community in a key alliance for U.S. padel
· Reserve Padel is now available on the Playtomic app as of January 22, integrating its offering directly into the platform.
· A key alliance for the U.S. padel ecosystem, launching alongside the Reserve Cup, featuring players such as Arturo Coello, Agustín Tapia, and Alejandro Galán
Miami, January 23, 2026 – Playtomic, the world’s largest community for racquet sports players and clubs, announces a strategic partnership with Reserve Padel, the leading luxury padel lifestyle brand in the United States.
Through this collaboration, Reserve Padel is now available on the Playtomic app, allowing users to book courts, find and connect with other players, and engage with the padel community through a fully integrated digital experience. Playtomic will first be live at the iconic Reserve Miami Seaplane location, followed by future locations in Miami and New York. The launch takes place on January 23, a key date that coincides with the Reserve Cup in Miami, further amplifying the impact of this alliance in the U.S. padel ecosystem.
“At Playtomic, this partnership with Reserve Padel represents a major step forward for padel in the United States. Together with a brand that shares our vision of quality, community, and excellence, we will continue to drive the development of the padel ecosystem across the country,” said Pablo Carro, co-founder and CCO of Playtomic
“We’re extremely excited to partner with Playtomic. Playtomic is a dominant force in the padel industry, and aligning with a company that’s actively shaping the future of the sport is incredibly important to us. Their innovation, global reach, and commitment to growing padel at every level make this partnership a natural fit” - Wayne Boich, CEO & Founder Reserve Padel
This collaboration marks a strategic milestone for Playtomic in the U.S., strengthening its presence and bringing padel closer to new players through premium experiences, technology, and community.
Reserve Cup & Playtomic: elite padel and exclusive activations
The partnership takes on special relevance during the Reserve Cup, a tournament that brings together some of the world’s top padel players, including Arturo Coello, Agustín Tapia, and Alejandro Galán.
As part of the event, Playtomic will participate as an official sponsor. As a sponsor Playtomic will activate initiatives for the community such as leveling sessions, which is a guided match that is organized through the Playtomic app with a certified coach to unlock a players official Playtomic skill level, as well as complimentary tickets for Playtomic users, reinforcing the connection between professional competition and amateur players.
Through this alliance, Playtomic and Reserve Padel reinforce a shared vision: elevating padel in the United States by combining elite-level sport, technological innovation, and a unique lifestyle experience.
About Playtomic
Playtomic is the world’s largest community of racquet sports clubs and players. Through its app, users can search for and book padel, tennis, or pickleball courts, connect with new players, find opponents, join groups, and improve their game.
With a vibrant and active global community of racquet sports enthusiasts, Playtomic is present in more than 66 countries and is used by over 4.7 million players across more than 6,000 partner clubs worldwide.
About Reserve
Under the leadership of Founder and CEO Wayne Boich, Reserve has emerged as the foremost luxury lifestyle padel brand in the United States. Established in 2023, Reserve was born out of a passion for the sport and a commitment to showcasing the dynamic world of padel across multiple verticals. The brand’s services encompass the development of premier padel clubs, cultivating strategic partnerships, hosting pop-ups and elite exhibitions across the country, launching exclusive apparel and padel accessories, and organizing signature events like the annual “Reserve Cup,” which offers fans the opportunity to see world-class padel players in action firsthand. In addition to its focus on high-end experiences, Reserve also specializes in expert court construction, installation, and maintenance—catering to everything from private residences to large-scale corporate projects. With a dedication to elevating the sport and expanding its reach, Reserve is redefining the landscape of padel in the U.S and beyond.
Under the leadership of Founder and CEO Wayne Boich, Reserve has emerged as the foremost luxury lifestyle padel brand in the United States. Established in 2023, Reserve was born out of a passion for the sport and a commitment to showcasing the dynamic world of padel across multiple verticals. The brand’s services encompass the development of premier padel clubs, cultivating strategic partnerships, hosting pop-ups and elite exhibitions across the country, launching exclusive apparel and padel accessories, and organizing signature events like the annual “Reserve Cup,” which offers fans the opportunity to see world-class padel players in action firsthand. In addition to its focus on high-end experiences, Reserve also specializes in expert court construction, installation, and maintenance—catering to everything from private residences to large-scale corporate projects. With a dedication to elevating the sport and expanding its reach, Reserve is redefining the landscape of padel in the U.S and beyond.